Heatmaps are visual representations. They’re visual cues you can refer to to see the most clicked or frequented areas of a website. In other words, they give you a visual breakdown of visitor behavior.
Heatmaps are one of the most efficient ways to assess the design of your landing pages.
By being able to visualize the behavior of your traffic, this allows you to analyze the overall behavior of your audience as a whole. In many ways, heatmaps allow you to spot the attractive (and most popular) areas of your site, and the sections that nobody cares about.
In practical terms, you can decipher or confirm what behavior was expected, and also learn a thing or two about unexpected user-behavior.
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