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What are some ways to define my traffic and overall users?

One of the best ways to define your typical visitor is to create personas.

Personas are representations of your visitors based on the data you have on your traffic.

They help you understand the goals of your user and adapt your interface accordingly.

Here are the main questions you can ask in order to create a targeted persona:

Who is your visitor?

  • Where are they from?
  • What is their annual income?
  • What is their level of education?
  • Are they the type to use the Internet to access sites such as yours every day?
  • Do they purchase things on the web?

Why are they on your website?

  • What are the most visited pages?
  • What are the most commonly searched keywords?
  • What are the most clicked spots/elements?

How is he on your website?

  • What type of device are they using?
  • What’s their OS?
  • What’s the size of their screen?
  • What’s their connection speed?

Read more here:

How to Create Personas

What are heatmaps and why are they useful?

Heatmaps are visual representations. They’re visual cues you can refer to to see the most clicked or frequented areas of a website. In other words, they give you a visual breakdown of visitor behavior.

Heatmaps are one of the most efficient ways to assess the design of your landing pages.

By being able to visualize the behavior of your traffic, this allows you to analyze the overall behavior of your audience as a whole. In many ways, heatmaps allow you to spot the attractive (and most popular) areas of your site, and the sections that nobody cares about.

In practical terms, you can decipher or confirm what behavior was expected, and also learn a thing or two about unexpected user-behavior.

Read more here:

Heatmaps: Read the Heat

Why should I “A/B test”?

We A/B test to see which banner or campaign performs better. Marketing is data driven, and trying different variations and approaches has always been good practice;

Think of it as “Test A” and “Test B.”

A/B testing your ads is a way to optimize an ad’s performance and ensure that the campaigns you’re running are not only effective, but generating the most conversions.

Read more:

Why You Should Spend More Time A/B Testing Your Ads

Between PPL, PPS, and Revshare, is there a “best” payout type?

If there was one clear winning payout type or formula, there’s a good chance we’d only be offering this one specific type ourselves.

So, no, there’s really no universal answer to the question of which payout type is THE best.

Each and every single one of us needs to figure out for ourselves what type of payout fits his or her own needs—and the spending habits of their visitors.

Read more here:

Payout Race: What Horse Are You Betting On?


What does Visa’s new Chargeback policies mean for the affiliate industry?

As of July 1, 2016, Visa’s new Chargeback Monitoring Program’s regulations have been a cause for concern for both merchants and affiliate marketers alike.

In a nutshell, Visa is cracking down on chargeback ratios … and there’s a high probability adult marketers will not escape unscathed. This may change the way you promote adult products to the European market on some verticals.

Introducing Visa’s Chargeback Monitoring Program

  • What does Visa’s new Monitoring Program mean for merchants?

The previously authorized chargeback rate of 2% of sales (or 200 chargebacks per month) has been cut in half.

Since July 1, 2016, the new chargeback rate has been set to 1% of sales (or 100 chargebacks per month).

The new policies and stricter regulations imposed by Visa will have a ripple-like effect on marketing campaigns and affiliates all around in ways many might not initially realize

Here’s how…

Continue Reading:
Visa’s New Chargeback Policies & The Butterfly Effect in the Affiliate Industry

What are some tips for building a sustainable business with CrakRevenue?

Making money is the core of any affiliate business—and any business that hopes to avoid bankruptcy.

But, making money at any cost may actually have more detrimental effects and pitfalls that can just as easily end your business faster than – say – bankruptcy.

There are some basic rules that need to be respected if you really wish to build those strong, long-lasting partnerships that are the cornerstone to sustainable growth.

Here are the 7 things you should have ingrained in your memory by now…

1- Respect our TOS, especially Section 5

2- Know your traffic won’t convert? Then don’t send it to a PPL offer.

3- Don’t act like a FISH … IF you’re a WHALE

4- Use only authorized or licensed content to promote

5- Leave all communication channels open

…Read the entire list HERE — we’re not done yet!

Read more here:



First, you’ll want to set up your Instagram profile:

  • Add a Description / Profile Picture
  • Take advantage of the URL field & add a URL
  • Set your profile as PUBLIC

And here are 8 Instagram Marketing tips you can’t go wrong with:

  • Use your profile link effectively.
  • Use appealing images & videos that you have permission to use.
  • Use #Hashtags wisely.
  • Stay active & engage the audience.
  • Have a strategy.
  • Post frequently.
  • Know how to respond to criticism.
  • Stick to selfies & don’t show nudity!!!

Read more here:

5 Tips to Create a Lucrative Instagram Following

8 Instagram Marketing Tips You Can’t Go Wrong With

How can I advertise adult content using social media?