First and foremost, the landing page — aka the sales page — is an extension of the ad tool.
And if it’s not, it should be.
When visitors click on a banner or any other ad tool, they do so because what they saw has attracted them in some capacity.
When you’re designing a landing page, you should pay particular attention to the following elements:
- Above-the-fold positioning
Read more here:
Landing Pages 101 – Part 2 – How to Design an Efficient Landing Page
Landing Pages 101 – Part 3 – Putting Your Landing Page to the Test
HOW TO MAKE A DEDICATED LANDING & AVOID THE CRASH – PART 1
HOW TO MAKE A DEDICATED LANDING & AVOID THE CRASH – PART 2
3 TIPS TO CREATE BETTER LANDING PAGES