First and foremost, the landing page — aka the sales page — is an extension of the ad tool.

And if it’s not, it should be.

When visitors click on a banner or any other ad tool, they do so because what they saw has attracted them in some capacity.

When you’re designing a landing page, you should pay particular attention to the following elements:

• Header

• Body

• • Call-to-action,
  • Above-the-fold positioning

• Responsiveness

Read more here:

Landing Pages 101 – Part 2 – How to Design an Efficient Landing Page

Landing Pages 101 – Part 3 – Putting Your Landing Page to the Test

LANDING PAGES 101 – PART 3

HOW TO MAKE A DEDICATED LANDING & AVOID THE CRASH – PART 1

HOW TO MAKE A DEDICATED LANDING & AVOID THE CRASH – PART 2

3 TIPS TO CREATE BETTER LANDING PAGES