What are some Google Analytics Mistakes to avoid?

Google Analytics provides a lot of essential data for affiliates. However, it’s just as easy at times to misinterpret this data.

Here are some of the most common Google Analytics mistakes:

• Analyzing only one type of data.
• Spotting the fluctuations, but ignoring the long-term view.
• Comparing different metrics without thinking of their differences.
• Not tracking your campaigns.
• Not realizing the difference between Pageviews and Unique Pageviews.
• Not segmenting data.

Read more here:

5 MISTAKES WEBMASTERS MAKE WHEN USING GOOGLE ANALYTICS (AND HOW TO FIX THEM)