Tag: Mistake

What are some Google Analytics Mistakes to avoid?

Google Analytics provides a lot of essential data for affiliates. However, it’s just as easy at times to misinterpret this data.

Here are some of the most common Google Analytics mistakes:

Analyzing only one type of data.
Spotting the fluctuations, but ignoring the long-term view.
Comparing different metrics without thinking of their differences.
Not tracking your campaigns.
Not realizing the difference between Pageviews and Unique Pageviews.
Not segmenting data.

Read more here:

5 MISTAKES WEBMASTERS MAKE WHEN USING GOOGLE ANALYTICS (AND HOW TO FIX THEM)

What are the mistakes a good Media Buyer should avoid?

Being a lonesome cowboy.
Magical thinking (thinking you’ll double your money right away).
Buying all over the place (and not being targeted enough.. target specific countries).
Mixing up Desktop and Mobile traffic.
Going too big, too fast.
Not setting trackers.

Read more here:

From Newbie to Media Buying Authority Part 1 – Top 10 Media Buying Mistakes