What are some tips for designing an effective Landing Page?

First and foremost, the landing page — aka the sales page — is an extension of the ad tool.  

And if it’s not, it should be.

When visitors click on a banner or any other ad tool, they do so because what they saw has attracted them in some capacity.  

When you’re designing a landing page, you should pay particular attention to the following elements:  

  • Header
  • Body
    • Call-to-action,
    • Above-the-fold positioning
  • Responsiveness

Read more here:

Landing Pages 101 - Part 2 - How to Design an Efficient Landing Page

Landing Pages 101 - Part 3 - Putting Your Landing Page to the Test

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