A Pay Per Lead offer is an offer where you get paid each time a user performs a defined action.
For example, a PPL payout might mean you get paid anytime a user registers for free, fills out a form, or submits their e-mail.
SOI: single opt-in (the user simply submits his email address without confirming)
DOI : double opt-in (the user submits his email address and confirms within the mail he got)
PPL offers allow you to earn money faster, especially when compared to PPS programs. However, PPL typically pays less each action. Furthermore, these offers usually have their CPA closely monitored by the provider because they are easy targets for fraudulent signups.
It’s important to remember, PPL is a Calculated Risk Arrangement for a sponsor. We’ll make it short and sweet by telling you that the “free” to “paid” ratio matters. If the free leads you’re getting paid good money for aren’t converting on the sponsor’s end (to paid members), well, enjoy the PPL opportunity while it lasts…
For additional terminology and key performance indicators for measuring success, please see:
All About Media Buying Part 2 – Traffic Monetization
5 Tips to Making More Money Like a Pro with PPL