Pay-Per-Sale (PPS)

Pay-Per-Sale or PPS – also known as Cost-Per-Sale (CPS) – stands for Pay Per Sale.

It refers to a pricing model where affiliates are paid once they directly generate a sale from the merchant’s or advertiser’s website.

A PPS offer typically pays more per individual sale, but it often has a lower associated conversion rate than its PPL (pay-per-lead) counterpart. This is because PPS offers require the user to enter their credit card information to classify as a sale.

In most cases, assuming the user enters their credit card information, the affiliate will still earn the PPS commission even on trials.

For additional terminology and key performance indicators for measuring success, please see:

All About Media Buying – Part 2 – Traffic Monetization