What are some common Ad Placement possibilities on a website?

Here are the most common spots within a website to place your Advertisement:

Spot Usual Location
Header Above the fold
Top right square or front Above the fold
Pop Up Above the fold
IMads Above the fold
Hardlink (text or menu) Anywhere
Skyscraper (left and/or right side) Anywhere  
Plug: thumb or images Anywhere  
Leaderboard Anywhere
Footer (Full footer or footer square) Below the fold  
Next to video Video page
Underplayer Video page
Inplayer ad (pre-roll or post-roll) Video page

Here are the mistakes you should avoid while placing ads on a website - regardless of placement:

  • Ad excess / Multiple Ads of the same
  • Subject and/or product excess
  • Missing the target
  • Not respecting a TOS

Read more here:

Webmaster e-Real Estate

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