EPC stands for Earnings Per Click.

EPC is an important metric used to measure performance. The EPC for an offer can be determined using a very simplistic calculation:

Your Earnings Per Click (EPC) is your earnings divided by the number of clicks your ad received.

Be careful, though! Many networks have been known to display EPC information in a misleading manner since they provide the amount generated for 100 clicks instead of just one.

This method of display and reporting can artificially inflate the affiliate’s EPC while, in reality, the affiliate may be earning less. That is why it is crucial to take into account additional metrics other than simply relying on an offer’s EPC to assess the quality of an offer.

For more information about EPC calculation and to avoid the traps, please see:

EPC Calculation: Is it the only thing you need to assess success?

For additional terminology and key performance indicators for measuring success, please see:

All about Media Buying  Part 2 - Traffic Monetization

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