Flat rate buys are purchases that are fixed in price. For example, a flat rate traffic buy means that the price won’t change regardless of how much – or how little traffic you receive.

Flat rate buys are typically reserved for the biggest media buyers out there.

Many great ad spots that provide high volumes of traffic sell at a fixed monthly price.

But remember, when dealing with flat rates, you need to pay the right price, and that requires a very accurate evaluation so you know what you’re getting.

For additional terminology and key performance indicators for measuring success, please see:

All about Media Buying – Part 2 – Traffic Monetization

FROM NEWBIE TO MEDIA BUYING AUTHORITY PART 2 -10 THINGS TO ASK BEFORE BUYING FLAT