What’s a targeted way of reaching people on Social Media?
By way of Social Shoutouts!
What exactly is a “Social Shoutout”?
A Shoutout — aka “S/O” — is a mention of your website or brand on Facebook, Twitter, Instagram or really any other relevant Social networking platform (even if the term is most commonly associated with Instagram).
The goal of a “Shoutout” is to increase visibility to one’s site or brand using established social accounts that already have an important following and fanbase.
In a nutshell, you pay the owner of a popular social account to get your brand mentioned on his or her page during an agreed upon timeframe that can range anywhere from a few hours — to a few weeks.
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