Tag: Tracking

How should my trackers look?

Trackers can contain any alphanumeric characters.

You can separate different elements inside a tracker with an underscore or dash.

Here is an example of a default CrakRevenue link using trackers:


In the example above, DEFAULT is the default tracker.

(We encourage you to change the DEFAULT tracker to something unique for every new campaign — otherwise it gets confusing!)

For instance, an example of a custom tracker might look like this:


In the example above, JUNE_2015_topright is the chosen tracker to indicate the month of promotion, the year, and in this case, the positioning of the link or banner (this is handy to reference later on).

Remember, if you don’t change or create new trackers, there’s no way for you to differentiate your traffic sources.


Read more here:


Be on the Right Track – Part 1 –  Tracking Basics

Be on the Right Track – Part 2 –  Analyzing Your Trackers

Be on the Right Track – Part 3 –  Efficient Trackers

Tracking Method

Affiliate networks typically use different tracking methods to retrace the history of every click, lead or sale processed by their software.

This can take the form of an ID embedded into the link or a unique web address (URL) used only by the affiliate.


To learn more about tracking methods we use at CrakRevenue, read this:

Generate your tracking link – Sub IDs

Global Postbacks

Where single postbacks allow affiliates to track a single offer, Global Postbacks allow affiliates to track all offers with a single URL.

It is considered to be the most accurate and reliable tracking tool. One of its many advantages is how much of a time-saver it can be as it allows the tracking of multiple offers without hassle.

To set your Global Postback, contact our support team through the chat or at support@crakrevenue.com

You can learn more about Global Postbacks on our blog:

What are Global Postbacks?

How to setup your own Postback

Steps to set up an offer-specific postback:

Step 1:  Visit the offer for which you want to create a postback.

Step 2:  Expand the “Postbacks options” section.

Step 3:  Leave “Goal” at the “Default” value.

Step 4:  Click “Add Optional Variables” to insert the conversion data that you want to postback in the postback URL. (* See additional information in regards to the Optional Variables, at the end of this article)

Step 5:  Select whether your postback URL starts with “http” or “https”.

Add the rest of your postback URL in the “Type your postback URL here” field and position the previously added variables in the URL.

Finalize & create it by clicking the “Create Postback” button!

Important! If you have a global postback in place, you don’t need to create individual postbacks, as you will receive duplicated data. Always contact our support team to update your GLOBAL postback.

Learn more about Global Postback HERE

Description of the Optional Variables that can be inserted in your postback:

Read more about postbacks:




Generate your Tracking link – Sub IDs

Generate your tracking link based on your preferences!

You can customize it by adding a source or another Sub ID. The information you write in the Sub Ids will automatically appear in your affiliate link.

For your landing page, you can choose between two options:

    • Auto-optimized: we’ll present the best landing page available for this particular offer at the time.
    • Manual: you select your desired landing page with this option

Then, choose between multiple creatives (different types and formats to fit all your needs!).  Select as many as you want.  A list will appear at the bottom of the page showing your selections.

    • Mouse over the magnifying glass to see a preview of the creative.
    • Use the link button to copy the creative / code to the clipboard.
    • Click the remove button at the right so that creative disappears from the list.