Performance-Based Marketing is a method of interactive advertising in which the merchant or advertiser pays affiliates only when a measurable action is completed – such as a click, a sale or a lead.
With the popularity of online advertising, Performance-Based Marketing is more relevant (and spread) than ever before.
Here are some of the many advantages for merchants or advertisers relying on Performance-Based Marketing:
- Cost-effective advertisements (especially neat for tight budgets)
- You only pay for results
- Better targeting as the merchant or advertiser assumes all the risks
Performance-Based Marketing relies on measurable action such as: