Performance-Based Marketing is a method of interactive advertising in which the merchant or advertiser pays affiliates only when a measurable action is completed – such as a click, a sale or a lead.

With the popularity of online advertising, Performance-Based Marketing is more relevant (and spread) than ever before.

Here are some of the many advantages for merchants or advertisers relying on Performance-Based Marketing:

• Cost-effective advertisements (especially neat for tight budgets)
• You only pay for results
• Better targeting as the merchant or advertiser assumes all the risks

Performance-Based Marketing relies on measurable action such as:

• CPM
• PPC