Direct linking is the process where an affiliate links directly to the merchant or advertiser without going through a landing page or pre-sale page.
In other words, Direct linking gets you straight to the product or offer so customers don’t have to jump through hoops before being shown the relevant page.
While the commission rate is usually higher than other methods, Direct linking grants you less control over your brand.
Here are some situations where Direct linking might prove smarter than using a landing page:
- Gaming offers
- App installs (mobile or desktop)
- Submits (email or zip)