Home » Day 5 – Payout types and compliance (How to Start Affiliate Marketing)

Day 5 – Payout types and compliance (How to Start Affiliate Marketing)

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Welcome to Day 5 of our Masterclass: How to Start Affiliate Marketing?

Like we said yesterday, online Affiliate Marketing is a type of performance-based marketing. It consists of displaying a product or service to influence web users.

In other words, it means that you only get paid when a visitor completes a desired action (i.e.: registers on a website or buys something).

That is what’s called a conversion.


According to MarketingSherpa handbooks, a conversion is: “The point at which a recipient of a marketing message performs a desired action.”The message can be an ad or an email.

Getting someone to open an email is a conversion. Having them click on the call-to-action link inside that email is another conversion. Going to the landing page and filling out a registration form is a conversion. And, of course, buying a product is the ultimate conversion.

Desired goals may vary, but the most common is to convert a web visitor into a paying customer.

The entity, or company, paying the affiliate for each conversion is the provider of an offer. It’s a company that has something to sell and needs someone to promote it. The commission for the conversion may be paid per click, per action (Lead), per sale, or even on Revshare basis—which is a shared percentage of revenues earned.

Payout types

At CrakRevenue, these are the most popular payout types for the offers available.

PPL, or Pay Per Lead

You get paid anytime a user registers for free, fills out a form, or submits their e-mail. There are 2 types of PPL offers:

  • SOI: Single opt-in 
    (the user simply submits his email address without confirming)
  • DOI: Double opt-in
    (the user submits his email address and confirms within the mail he got)

PPS, or Pay Per Sale

You are paid when the user enters their credit card information.  It can sometimes be a trial or sale.  The credit card can be billed right away, or used for age verification purposes.


You receive a promised percentage of the commissions paid by your traffic, from the advertiser.

It’s important to remember that although PPL offers pay you for leads, providers also expect sales from your visitors. The more your traffic is qualified, the more you’ll get access to exclusive offers, reserved for affiliates with high-quality traffic.

With high-quality traffic comes high payouts ?

The boring, yet still very important Terms of Service

They might be boring, but they must not be ignored. Every affiliate network has its own Terms of Service (ours are over there). These terms regulate the Privacy Policy, Payments and commissions, restrictions, confidentiality, and so much more. A very important part is the Promotion method restrictions.

In other words, it’s the accepted and forbidden methods of promotion and sources of traffic.

An affiliate network will always have its own restrictions in regards to the promotion methods, but the advertisers (who provide the offers) also have their own.

Make sure to always be aware of any restrictions on any given offer before sending traffic, or else you just might end up in hot water!

You wouldn’t want to lose your hard earned money simply because you forgot—or ignored—the provider’s accepted promotion methods, would you?

Are your ads compliant?

The Google Chrome ad blocker update went live on February 15, 2018.

The new set of rules are meant to deliver a better user experience—something that has taken a backseat for too long.

It’s a wake-up call for online marketers. Instead of chasing precious clicks at any cost, Google invites affiliates and marketers to take a good hard look at their campaigns. Gone are the days of widespread misleading content and abusive experiences—at least with Chrome’s newest build.

For your ads to still appear in the world’s most-used browser with the greatest market share, understanding what Google Compliant Ads are is a priority.

Don’t panic, we’re makin’ it simple for you. 
Here are a couple of DOs and DON’Ts:


  • Prioritize a great user experience
  • Keep it simple
  • Present readable text
  • Have a clear CTA
  • Match your creative to the product you’re advertising


  • Simulate false behavior (ex: tap to play—but it’s not a game)
  • Add fake controls/buttons (ex: a menu that doesn’t actually work)
  • Create fake profiles
  • Have blinking/flashing elements

Check out this guide to learn more about compliant ads.