Category: Search Engine Optimization - SEO

Ranking well is the key to targeted, quality traffic. In this context, Search Engine Optimization aka SEO is crucially important in an ever-competitive adult market. Check out all the articles in this section for your SEO fix!

How can I improve my Google (SEO) ranking?

One of the best informational sources on how to rank well on Google is the Google Webmasters YouTube channel.

Many of the videos featured there were made by longtime Google employee, Matt Cutts!

Matt Cutts is one of Google’s leading Software Engineers. He joined Google in 2000, and lead Google’s search quality team on search engine optimization issues until July 2014.

Please refer to the links below to access our selection of videos on the most relevant Google educational videos for adult webmasters:

The Best Google Webmaster Videos – Part 1

The Best Google Webmaster Videos – Part 2

The Best Google Webmaster Videos – Part 3

What are the main search engine optimization (SEO) methods?

There’s 2 ways to approach SEO, and that’s through on-site & off-site optimization.

On-site optimization methods include

  • Adding good & original content
  • Structuring the content
  • Structuring the data & HTML
  • Using Metadata
  • Entice visitors engagement

Off-site optimization methods include

  • Backlinks on Websites / blogs
  • Backlinks on Social media
  • Backlinks on directories, lists and press releases
  • Having a Newsletter

Read more here:

Hit the SEO Road Part 1 – On-Site Optimization

Hit the SEO Road Part 2 – Off-Site Optimization

How can I choose / target the right keywords?

Keywords are the foundation of a good on-site SEO strategy.

First, decide on which Keywords you’d like to target.  What will the main keywords be?

Make sure that this keyword or keyword(s) are prominently featured throughout your content. In the adult industry, choosing and betting on the right keywords is the tricky part.

Indeed, you’re unlikely to ever rank first for any of the main adult keywords such as Porn, XXX, Dating and Adult video, for example. There are just too many big players in the game with world-renowned sites that will continue defending their top position on these.

However, there’s still some Keyword strategies you can use:

  • Focus on the The Long Tail – a niche specific phrase that is 4-5 words.
  • Use niche-based sub-category keywords to form various 2-3 word Long Tails.
  • Focus your attention on a strategy that emphasizes geographic markets.

Read more here:

Hit the SEO Road Part 3 – Keyword Case Study

What’s the difference between SEO and SEM?

Search Engine Optimization (SEO) is the art of doing everything in your power to increase the visibility of your website. This is done by using various techniques including keyword optimization, backlink creation, using accelerated mobile pages (AMP), improving site speed, etc.

So, is there a difference with Search Engine Marketing (SEM)?

Yes, albeit a small one: SEO is a component of the overarching SEM. Both tactics care about bringing more traffic to your website. In a sense, they are pretty much the same, which is not to say the terms are interchangeable.