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What are some things and tips email marketers can do to avoid the Spam Folder?
Here’s how to stay clear of that SPAM folder in 4 simple steps:
- Don’t use trigger words in your subjects
- Make sure that your email is compatible with all the major email providers
- Check your spam score
- Check your IP address
And also!!
There are 8 things you can do to create more engaging email messages that will help you land in the inbox....
THING #1 – Don’t Go Rogue — Comply with the CAN-SPAM Act
THING #2 – Ask Questions in Your Subject
THING #3 – Have a Sense of Urgency
THING #4 – Keep a Good Text to Image Ratio
THING #5 – Maintain Your List, Keep it Clean
THING #6 – Take Advantage of “Spam Checking” Services
THING #7 – Give Your Subscribers Something to “Watch”
THING #8 – Have a Perfect “Preheader”
Read more here:
8 Things You Can Do to Stay Out of That Spam Folder