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Multi-CPA

The Multi-CPA label is used to indicate that an offer can be paid on different payout types.

For example, when you use CrakRevenue Smartlinks or promote a CrakRevenue Survey, the offers shown to the user will vary depending on their geographic location and the device he or she is using. Therefore, the conversion model may vary as well and – consequently – the payout type.

Therefore, a multiple-payout model usually consists of a mix of Pay Per Lead (DOI & SOI), Pay Per Sale, and Revshare & Lifetime Revshare payouts.