There are three things you should take into account:
- The placement of the Banner.
- The phenomenon known as “Banner Blindness”.
- Not misleading the user.
Read more here:
INSTANT ACCESS TO HIGHEST CTR BANNERS
3 Tips to Help Your Banners Reach Their Full Potential
3 Tips to Help Your Banners Reach Their Full Potential – Part 2
3 Tips to Help Your Banners Reach Their Full Potential – Part 3
5 Things All Winning Banners Have in Common
For tips on getting your Banner seen by more people and getting past AdBlock, please see:
WHAT ARE GOOGLE COMPLIANT ADS?