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What is a CPA Network?

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What is a CPA Network?

CrakRevenue is a CPA Network*, but what does that mean exactly?

To put it into simple words, a CPA Network acts like the middleman between Advertisers and Affiliate Marketers.

For publishers, there are many reasons to do business with a CPA Network, the most important one being able to reach thousands of affiliates. But there’s more, such as:

  • Tracking & Reporting Tools
  • Security & Anti-Fraud Technologies
  • Broader Brand Exposure

As to why you should work with a CPA Network instead of going directly with an Advertiser, we have the answer here.

*CPA stands for Cost Per Action (also sometimes referred to as Cost Per Acquisition). See more details about the media buying model here.