CrakRevenue is a CPA Network*, but what does that mean exactly?
For publishers, there are many reasons to do business with a CPA Network, the most important one being able to reach thousands of affiliates. But there's more, such as:
- Tracking & Reporting Tools
- Security & Anti-Fraud Technologies
- Broader Brand Exposure
As to why you should work with a CPA Network instead of going directly with an Advertiser, we have the answer here.
*CPA stands for Cost Per Action (also sometimes referred to as Cost Per Acquisition). See more details about the media buying model here.