What is the difference between gross clicks and clicks in CrakRevenue 2.0?

In CrakRevenue 2.0, the clicks are considered in regards to the uniques. Indeed, their calculation is based on the IP address of the user and - therefore - are considered as only one click even if the user clicks many times on an offer.

On the other hand, the notion of gross clicks is only based on the action of clicks. Therefore, the gross clicks will show the total amount of clicks even if they are made only by a unique user.

Here’s a little summary of what is considered as a click on our previous and current platform:

A “click” in CrakRevenue 2.0

A click in CrakRevenue 2.0 is equal to a unique. Indeed, regardless of the number of clicks the user makes on various offers, the user will always be considered unique. Therefore, the EPC calculation in CR 2.0 tends to be a little higher since less clicks are interpreted when compared to other platforms.

A “click” in CrakRevenue Legacy

In CrakRevenue Legacy, more variables were taken into account as to what counted as a click. Among them, the most important variables were the tracker and the IP address of the visitor. Therefore, more clicks would be registered for the exact same traffic compared to the previous example.

Gross Click in CrakRevenue 2.0

This CrakRevenue 2.0 filter allows you to see all the clicks that were made by the user. In other words, if the same users click 5 times on the same offer/banner, it will show 5 clicks in this column. Even if it’s considered as only one click in the default settings of CrakRevenue 2.0. This tends to dilute the EPC value.

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