What are some things and tips email marketers can do to avoid the Spam Folder?

Here’s how to stay clear of that SPAM folder in 4 simple steps:

  1. Don’t use trigger words in your subjects
  2. Make sure that your email is compatible with all the major email providers
  3. Check your spam score
  4. Check your IP address

And also!!

There are 8 things you can do to create more engaging email messages that will help you land in the inbox....

THING #1 – Don’t Go Rogue — Comply with the CAN-SPAM Act


THING #2 – Ask Questions in Your Subject


THING #3 – Have a Sense of Urgency


THING #4 – Keep a Good Text to Image Ratio


THING #5 – Maintain Your List, Keep it Clean


THING #6 – Take Advantage of “Spam Checking” Services


THING #7 – Give Your Subscribers Something to “Watch”


THING #8 – Have a Perfect “Preheader”


Read more here:

8 Things You Can Do to Stay Out of That Spam Folder

Profitable Mailing - Part 4 - Legitimacy & Compatibility

The Ultimate Adult Mailing Guide

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