What are the mistakes a good Media Buyer should avoid?

  1. Being a lonesome cowboy.
  2. Magical thinking (thinking you'll double your money right away).
  3. Buying all over the place (and not being targeted enough.. target specific countries).
  4. Mixing up Desktop and Mobile traffic.
  5. Going too big, too fast.
  6. Not setting trackers.

Read more here:

From Newbie to Media Buying Authority Part 1 - Top 10 Media Buying Mistakes

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