What questions should I ask before buying at flat rate?

  • Am I getting the best spot at the best price?
  • Has the spot already been tested?
  • Does the spot have stats and data to back up its price?
  • Are you prepared for traffic fluctuations?
  • Do you know if the spot allows all content?
  • Does the site limit you in how you can display your ad?
  • Does your spot allow all types of creatives?
  • Are you watching your ad rotation?
  • Is the price right?
  • And most importantly, do you trust the seller?

Read more here:

From Newbie to Media Buying Authority - Part 2 - 10 Things to Ask Before Buying Flat

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