Why should I “A/B test”?

We A/B test to see which banner or campaign performs better. Marketing is data driven, and trying different variations and approaches has always been good practice;

Think of it as "Test A" and "Test B."

A/B testing your ads is a way to optimize an ad’s performance and ensure that the campaigns you’re running are not only effective, but generating the most conversions.

Read more:

Why You Should Spend More Time A/B Testing Your Ads

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