In an era where ads are everywhere, visitors are 30 to 300% more likely to click on an ad relevant to them and their location.
Geo-targeting, of course, goes hand in hand with a pretty sizeable increase in revenue.
Long gone are the days where Indian, Brazilian and Mexican traffic get the short end of the stick; thanks to the rising power of geo-targeting, visitors from these countries are highly convertible.
Just take a look at the various Alexa Stats out there if you don’t believe us. You’ll note that some of the biggest websites in the industry are working with some pretty diverse geographics.
A skilled marketer knows not to focus on just one, but many countries at once.
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