Bid price

Bid price is the price that a dealer or other prospective buyer is prepared to pay. In other words,  Media buyers and advertisers alike, determine the maximum amount that he or she is willing to pay for certain traffic.

When it comes down to web marketing, there are a few places where you get the traffic with the highest bid price: Ad Networks, Google Adwords, etc.

For additional terminology and key performance indicators for measuring success, please see:

All About Media Buying  Part 2 - Traffic Monetization

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