Flat rate buys are purchases that are fixed in price. For example, a flat rate traffic buy means that the price won’t change regardless of how much - or how little traffic you receive.
Flat rate buys are typically reserved for the biggest media buyers out there.
Many great ad spots that provide high volumes of traffic sell at a fixed monthly price.
But remember, when dealing with flat rates, you need to pay the right price, and that requires a very accurate evaluation so you know what you’re getting.
For additional terminology and key performance indicators for measuring success, please see: