Targeted Marketing aims to identify the best audience for a specific product or service. The goal is to show advertisements tailored to the needs and interest of people who are already interested by what you'll be offering them.
Using targeted marketing has many advantages, especially for businesses with specialized products or services. Since you you will be advertising products or services that matter a lot to users, they will be more likely to spend money.
Here are some key elements that distinguish targeted marketing from other strategies:
- It's much more focused and segmented
- The ability to pinpoint a very specific group by geo/age/salary/etc. is great
- It's more productive than broader marketing strategies
There's a downside though: targeted marketing is limited in scope since you're not really interested by the larger picture: you already have your ideal customer in mind.
If you're interested by web marketing, read on: