Above the Fold

Above the Fold content - also known as Above the Scroll in web design – refers to an area of the webpage shown without the need of scrolling down. This spot is extremely important to take into consideration for online marketers since it is the very first thing readers see.

The Above the Fold area is not static and will be adjusted according to the different screen resolutions used by the viewers and the number of pixels displayed by their monitors.

Read more here:

What are some common Ad Placement possibilities on a website?

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